Carpe Diem Beds of Sweden sold to Hilding Anders

Törngren Magnell has advised Herkules Capital, the leading Norwegian Private Equity firm with a total capital base of NOK 12.25 billion, in connection with the divestment of Carpe Diem Beds of Sweden to Hilding Anders.

Carpe Diem was founded in 1995 in Lysekil, Sweden, and has become a premium Swedish bedding brand during the past 18 years with exports into 20 countries. The company, which was acquired by Herkules Capital in 2006, had net sales of SEK 134 million in 2012.

Hilding Anders is the leading bedding provider in Europe and Asia and is based in Malmö, Sweden, with net sales of SEK 7.3 billion in 2012.

Responsible partner was Sten Hedbäck, assisted by associates Sophie Nossman and Pontus Luthman.

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