TM & Partners has advised MAG Interactiv AB (publ) (“MAG”) on the acquisition of the Swedish media company Sventertainment AB. MAG is a leading mobile game developer focused on casual social games. MAG’s expertise in word games and trivia, has created a catalogue of games, including Ruzzle, Word Domination, WordBrain and QuizDuel, that have been downloaded over 250 million times. Sventertainment AB is a Swedish media company specializing in live-streamed entertainment. The company developed the successful trivia app Primetime, which broadcasts live trivia seven days a week.
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TM & Partner’s team comprised Per Granström (partner), Anna Bjurell (senior associate), Anna Elheim Sylten (associate), Sofia Lindh (associate), John Park (associate), Carl Östlund (associate) and Cecilia Bergman (associate).Back to news